A human adventure
Hoffmann Green Cement was born of the encounter between David Hoffmann, an experienced scientist sensitive to environmental challenges, and Julien Blanchard, a born entrepreneur already at the helm of two long-established building materials companies in the Vendée region (Argilus and Gillaizeau). The two men will combine their strengths and experience to revolutionize cement manufacturing. Responsible for 6% of the world’s CO2 emissions, cement manufacturing has hardly changed since its creation 200 years ago. It was time to act. Joining forces in 2014, the two entrepreneurs decided to change the game by developing new decarbonated cements, 0% clinker from industrial by-products. Over the years, the two entrepreneurs have been able to federate complementary talents to enable the mass distribution of these new cements.
Disruptive innovations for a low-carbon society
The Hoffmann Green adventure is a scientific and technical one. In less than 10 years, the company has gone from initial experiments in David Hoffmann’s garage to the marketing of four certified technologies. These cements are truly “out of the ordinary”, requiring constant R&D and certification to enable them to be used in all concrete applications. These ground-breaking innovations offer at least the same technical performance as traditional cement, with environmental benefits that are unique in the world.
An industrial adventure “made in France”
Hoffmann Green is one of the spearheads of the new generation of French industrial companies. From the outset, the company has supported a large-scale industrial project to provide a massive response to the urgent need to decarbonize construction. Hoffmann Green has developed a unique industrial process that is embodied in its plant model: the world’s first vertical cement plant. With its small footprint, energy autonomy and 4.0 technology, everything has been designed to develop an industry that serves the planet and its people. With a capacity of 250,000 tonnes per year, these plants are designed to be built as close as possible to consumption areas, through a progressive network of regional networks.
An international adventure
CO2 knows no borders. To speed up the global response to the environmental crisis, Hoffmann Green is rapidly expanding outside France. As early as 2022, the company entered into strategic partnerships to make its cements available in Switzerland and England. In 2023, international development accelerated further, with the first announcements of licensed developments in Saudi Arabia and the United States.