Exclusive preliminary agreement with Bruil for a licensing contract in the Netherlands
Hoffmann Green announces the signing of an exclusive preliminary agreement with Bruil, a leading player in the Dutch ready-mix concrete industry, with a view to entering into a licensing agreement in the Netherlands.
A strategic partnership to target the Dutch market
Bruil, an independent Dutch family-owned business for over 120 years, is a leading player in the building materials sector. Specializing in ready-mix concrete, dry mortars, and prefabricated solutions, the group stands out for its innovative and sustainable approach to the industry. Committed to environmental transition, Bruil develops low-carbon solutions by prioritizing the use of alternative binders, optimizing production processes, and recycling materials. As part of its “Mission Green” program, it offers concrete that meets high environmental standards, with impact levels significantly lower than market standards.
This collaboration is the result of more than a year of extensive testing and trials, which validated the performance of Hoffmann Green’s solutions. These solutions demonstrate industry-leading environmental performance while meeting the high standards of reliability and technical quality expected by Bruil.
A key milestone in the European growth strategy
The agreement between the two partners is taking shape with the first use of Hoffmann 0% clinker concrete at a wastewater treatment plant construction site in the Netherlands, in the suburbs of Amsterdam, specifically for the construction of platforms and vertical elements.
This partnership enables the deployment of Hoffmann’s carbon-free cement solutions to the Dutch market, leveraging Bruil’s industrial and commercial expertise, as part of a collaborative dynamic that is expected to strengthen. Bruil has expressed interest in establishing a licensing agreement that could lead to the construction of a Hoffmann plant in the Netherlands, modeled after the H1 facility. This plant will be financed and operated by Bruil, which will distribute Hoffmann Green’s 0% clinker carbon-free cements throughout the Netherlands.
In a context of accelerated transformation in the European construction sector, driven by increasing regulatory and environmental requirements, this partnership positions Hoffmann Green as a key player able to meet the expectations of the most demanding markets.