Hoffmann Green is continuing to diversify its markets by entering into a partnership with Terrena, a leading agricultural co-operative group in western France
Based in Ancenis (44), Terrena is one of the leading agricultural cooperative groups in western France, with 17,000 member farms, 13,000 employees, and 118 stores. Deeply rooted in the Pays de la Loire region and the western part of France, the cooperative is active in every stage of the agricultural supply chain, from production to processing and marketing of food products, through well-known brands such as La Nouvelle Agriculture®, Père Dodu, Tipiak, and Ackerman. At the heart of the agricultural and agri-food sectors, Terrena serves as a link between farmers, manufacturers, and retailers. Committed to an “Agriculture with Positive Impacts” approach, it works to accelerate the transition toward more sustainable and resilient agriculture.
A partnership supporting the decarbonization of agricultural buildings
As part of its sustainability approach, Terrena also aims to incorporate lower-carbon construction solutions into agricultural buildings designed to support the development of its members’ activities. The partnership with Hoffmann Green therefore focuses on integrating Hoffmann Green’s technology and 0% clinker cements into the construction of foundations and agricultural structures across Western France.
This collaboration will enable Terrena to incorporate an innovative, highly decarbonized construction solution into its foundations and agricultural structures, while helping to reduce the carbon footprint of buildings constructed across its regions.
A new milestone in Hoffmann Green’s market diversification strategy
The signing of this partnership is fully aligned with Hoffmann Green’s diversification strategy, which aims to broaden the applications of its 0% clinker cements beyond its traditional markets.
Through this partnership with a leading player in the agricultural sector in Western France, Hoffmann Green is strengthening its presence in a market offering significant volume potential and continuing to roll out its technology across new sectors.