Ambitions

Carbon reduction is no longer just an option,
it’s an emergency

Hoffmann Green Cement Technologies is the concrete realization of a dream, a dream of contributing to a better future for generations to come through a real and innovative enterprise.

The environmental threats facing our planet are now very great and it has become fundamental to ensure that whenever we create economic value, it is directly correlated with the creation of environmental value.

These days, simply saying we comply with the current regulations is not enough. All new projects must integrate a quantifiable environmental and societal contribution. It’s the only way to achieve a paradigm shift while still participating in a dynamic economy for our regions.

Hoffmann Green Cement Technologies is the culmination of a personal and collective journey. A great adventure made possible by the women and men who have trusted us with their concern to create a sustainable future.

Hoffmann Green is also the industrialization of new technologies that make it possible to build housing and infrastructures combining technical and environmental performance as well as aesthetics.

The construction sector is among the biggest producers of CO2 in the world and we can no longer hide behind the excuse of necessity to avoid changing.

Carbon reduction is no longer an option, but rather it has become an absolute emergency, the duty of each and every one of us in our respective fields. Along with David Hoffmann, the designer of the three technologies H-UKR, H-EVA and H-P2A, we believe in the virtue of disruptive ecological innovation and the lever effect that it can have in reducing our carbon footprint. The construction sector is among the biggest producers of CO2 in the world and we can no longer hide behind the excuse of necessity to avoid changing. Solutions exist and we have decided to do everything we can to implement those solutions. Business is my passion, but business with heart that meets higher standards to improve our quality of life? That’s my vocation.

Our 4.0 plant is a perfect example of what collective intelligence can do when it is focused on a common goal. The teams at Hoffmann Green Cement Technologies, our industrial and institutional partners, have all been transformed by this shared motivation to create low carbon cements in order to write our page in the ever-changing story of concrete – a truly incredible material. Where we live, travel, learn, heal – concrete is there in all of these fundamental parts of our lives.

As a vital and ever-present material, it is even more essential for concrete to change.

Industry is not a bad word, and France needs to reconnect with a new generation of entrepreneurship focused on added environmental value.

Green technologies have been missing from the so-called “traditional” sectors for far too long, and it is in these fields more than anywhere else, that we must act now. Patches and gadgets are not enough for our environment. We need industrial scale solutions that can make a significant impact on a national and international level. Industry is not a bad word, and France needs to reconnect with a new generation of entrepreneurship focused on added environmental value.

Like in many fields, success depends on action, which consists in providing oneself with the means to turn an idea into a reality. Clearly this is also true when it comes to our environment.

Hoffmann Green was a dream that has now become a reality… on an industrial scale!